Bitsmiths Studio · Software agency
Marketing site for a studio that ships MVPs in 30 days. Every content type publishes from the CMS, without engineering time.
Category
Website
Year
2025
Industry
Software agency
Optimization
Nothing done twice
How it is optimized
Nothing done twice
Publishing is a CMS action, not a deploy.
Every content surface is modelled once in Directus and rendered through shared templates, so a new case study or post needs no engineering time. Media is converted to WebP per request, which removes the manual export step.
What keeps it lean
- 01Shared templates for four content types
- 02No deploy needed to publish
- 03Images converted on request, not by hand
Caching, batching and reuse instead of regenerating the same work.
The challenge
The studio pitches production-ready MVPs in 30 days to founders who are comparing it against agencies charging many times more. That claim needs visible proof, and the proof changes every month: new case studies, articles and testimonials. The team needed to publish all of it without a developer in the loop.
The work
We built the marketing site on Next.js over a Directus CMS, modelling every content surface once and rendering it through shared templates. The page is ordered as an argument: promise, proof, objections, one call to action. Media is converted to WebP per request, so nobody exports images by hand.
Inside the product
More than one screen.
3 more screens from Bitsmiths Studio, captured at device size.
Blog
Posts and updates published from the CMS onto the homepage.
Services
The service catalogue, written and ordered by the team in the CMS.
Pricing
Plans and the enquiry path at the end of the page.
On the phone
Home
Blog
Services
Pricing
How it is built
Architecture
Next.js App Router over a Directus headless CMS. Case studies, posts, testimonials and FAQs are CMS collections rendered through shared templates, with media served as WebP via request-time transforms.
Key features
Challenges & solutions
Challenge
Marketing copy, case studies and articles needed to change frequently without a developer in the loop.
Solution
Modelled every content surface in Directus and rendered it through shared templates, so publishing is a CMS action rather than a deploy.
Challenge
Case-study imagery is heavy and would otherwise dominate page weight on a marketing site where first impression speed matters.
Solution
Served all media through Directus with WebP transforms applied per request, so pages ship modern formats without a manual export step.
The impact
What became easier, better or more effective.
The site does the studio’s selling. Case studies, articles, testimonials and FAQs publish from the CMS on save, so the proof behind the 30-day promise stays current without engineering time, and a founder who reads to the end arrives at the enquiry form already informed.
30 days
from brief to shipped MVP
The promise the site makes, backed by the case studies it publishes.
4
content types publishable without a deploy
Case studies, posts, testimonials and FAQs are edited in Directus and go live on save, by whoever wrote them.
1
call to action per visit
Promise, proof and objections come first, so the enquiry at the end is an informed one.
Stack
Frontend
- Next.js
- React
- TypeScript
Styling
- TailwindCSS
CMS
- Directus
Optimization
Nothing done twice
Caching, batching and reuse instead of regenerating the same work.
Conscious AILet's talk
Tell us where you are. We'll say plainly what we would do next, and whether we're the right team for it.