FOMO, weekly.
A new model every Monday. Homework every Tuesday.
Our vision
AI isn't free. The planet's picking up the tab. Use it where it counts, not just for token maxing.
Receipt · the planet's tab
Contract summaries · one team · one year
Paid by: the planet · Settled by: you
The usual wayLarge model · full context
- tokens
- 288,000,000
- money
- $ 4,320
- carbon
- 58 kg CO₂
Conscious AINeed AI? · Lean model · You check
- tokens
- 9,600,000
- money
- $ 96
- carbon
- 1.9 kg CO₂
Saved98%
The problem, and the fix
We panic-prompt. The planet pays.
The problem
Faster. Cheaper. You?
The boss just discovered AI. Awkward.
Hot and thirsty.
Data centres guzzle power and water. You never see the receipt.
The fix · Better AI, in three moves
Use it on purpose
If a formula can do it, let it.
Pick the right size
Smaller model, smaller footprint.
Stay the expert
AI drafts. You decide.
Want a solution?
For teams & businesses
Get your team using AI well
- WorkshopsAI confidence, on your real tasks.
- GuidanceOne set of rules for tools, cost and carbon.
- AuditsFind the waste in one workflow. Cut it.
For your product
Build something with us
- Product developmentRough idea to paying product.
- EngineeringWeb, mobile, backend. Built to last.
- AI automation & integrationsThe boring work, automated.
The numbers
01 / 13
Training pays off
14 hours
a week gained by staff with 81+ hours of AI training a year.
Source: EY Work Reimagined Survey, 2025Third-party data, not our client results.
Try it · Live
Five quick steps to find out.
SpoilerYou’re harder to replace than you think.
Take the test.
A quick reality check
Are you using AI well, or just using more of it?
Answer five quick questions and leave with one useful next move for your real work.
Join the waitlist
Your instructor
Lead Instructor
M. Umair Khan
Teacher of teachers.
AlumnusHarvard Graduate School of Education
Harvard-trained Fulbright scholar and ed-tech co-founder. He makes sure the lessons actually stick.
- Free
- No coding
- Built on real tasks
Learn to use AI with more care and less waste.
For people who work with AI, not people who build it.
Our roots
Bulleh Shah questioned the crowd and chose substance over fashion. We bring that same clarity to AI: use what helps, question what does not, and keep people at the centre.
Read our DNA
1680–1757
پڑھ پڑھ علم ہزار کتاباں، کدے اپنے آپ نوں پڑھیا نئیں
ਪੜ੍ਹ ਪੜ੍ਹ ਇਲਮ ਹਜ਼ਾਰ ਕਿਤਾਬਾਂ, ਕਦੇ ਆਪਣੇ ਆਪ ਨੂੰ ਪੜ੍ਹਿਆ ਨਈਂ
Read a thousand books, yet never read yourself.
FAQs
Still stuck? Ask a real human in the community below.
Join our community
Better AI decisions are better together.
Compare notes, share practical lessons and keep human judgement at the centre of your AI work.
Conscious AI
Bring a question, a workflow or a worry. A real person answers, within a business day.